Kingfisher Insurance announces an exclusive partnership with Greenlight Television and Motorsport Mundial
Kingfisher Insurance is strengthening its commitment to the motorsport sector through a new exclusive multi-year partnership with Greenlight Television.
Kingfisher are proud to be the UK Presenting Partner of Motorsport Mundial, one of motorsport’s longest-running international television programmes. Broadcast on ITV4 and available to stream on ITVX, the programme delivers year-round coverage of racing action, news, insight, and behind-the-scenes stories from across the world of two-and-four-wheel motorsport.
This partnership represents another significant step in its continued investment in the motorsport community, supporting competitors, teams, specialist businesses and enthusiasts across the sector.
Bringing motorsport to more fans
For almost three decades, Motorsport Mundial has given motorsport fans access to stories, championships and personalities from around the world. Produced by Greenlight Television, the programme now delivers 50 editions annually, showcasing the breadth and diversity of international motorsport.
As UK Presenting Partner, Kingfisher will support the programme’s continued coverage for UK audiences and help raise awareness of the people, organisations, and businesses that keep the sport moving forward.
The partnership brings together two organisations that share a passion for motorsport and a commitment to delivering greater value to competitors, enthusiasts, and industry stakeholders alike.
Launching the ‘Crashing is Part of the Game’ digital series
Alongside its role as Presenting Partner of Motorsport Mundial, Kingfisher will also collaborate with Greenlight on a new YouTube series, ‘Crashing is Part of the Game’.
The series will take viewers behind the scenes of motorsport, exploring the dedication, determination, and resilience required to compete. Featuring competitors, teams, and specialist businesses from across the industry, it will spotlight the challenges and rewards of participation while demonstrating the importance of specialist insurance throughout the sport.
By sharing authentic stories from within the motorsport community, the series aims to celebrate the people who make motorsport possible and highlight the role that preparation, expertise and support play both on and off the track.
Continuing Kingfisher’s investment in motorsport
The partnership reflects its long-standing commitment to providing specialist motorsport insurance solutions to the sector and follows the launch earlier this year of its Master Road Section Top-Up insurance policy in collaboration with Motorsport UK.
As Kingfisher continues to invest in its specialist motorsport proposition, partnerships such as this help strengthen its position within the market while creating new opportunities to engage with the motorsport community.
Gareth Butler, Managing Director at Kingfisher Insurance, commented:
“This partnership marks an important milestone for Kingfisher Insurance and reflects our continued investment in the motorsport sector. Our reputation has been built on supporting the motorsport community for many years, and we’re delighted to be partnering with Greenlight, an organisation that shares our passion, ambition and vision for the future of the sport.
Through our role as UK Presenting Partner for Motorsport Mundial, and as collaborator and sponsor of the new digital series, we’re looking forward to connecting with the motorsport community in new ways and supporting the continued growth and profile of the sport.”
As the partnership launches, Kingfisher look forward to bringing audiences closer to the stories, people, and businesses at the heart of motorsport, while continuing to support the sport’s future across the UK and beyond.